For the world’s largest consumer-facing sector, you would think that the travel industry executives would be very social and outward looking. This is, after all, an industry built on hospitality. Think again.
Turns out among the legions of big travel companies across all its subsectors, the CEO and leaders of these companies very rarely go off track from traditional corporate channels of communication. A select few of them are on social media, and even fewer have a meaningful presence — communicating with and responding to customers and peers in travel — in the various social channels.