Recruiting successfully in the digital era

This excellent insight by recruitment professional Ariana Shahbazi looks at the opportunities for finding the right candidates for roles online, the candidates expectations of your brand and online experience and ultimately how to pull it all together in some very simple steps. It takes onboard some key digital principles and strategies (applied to recruitment specifically) and leveraging data and analytics to show you the opportunities and the risks. The following content is unedited and published as received.

Maybe Ariana, the next post could be from a candidates perspective? What makes individuals stand out in a highly competitive and increasingly noisy online space? What part does good old, first hand relationships play? What should we expect online profiles to achieve?

Enjoy!

Recruiting successfully in the digital era, by Ariana Shahbazi

I want you!Although we do see employers who still advertise jobs in regional newspapers, the majority realise that online is where the candidates are. After all, almost anyone under the age of 50 has at some point posted or applied to a job via a job board or LinkedIn.

Many companies we meet have tried to leverage the web for recruitment, but few succeed and finding quality employees remains one of the region’s biggest challenges. What are they doing wrong?

The recruitment mix

There is no silver bullet for finding and hiring the right people. Rather, it’s a mix of a few key elements: recruitment know-how, flexible technology and astute marketing.

Yes, marketing. It is actually one of the most overlooked aspects of recruitment.
You can have a great team of recruiters, powerful talent acquisition software and still get a lot of poor quality CVs. Maybe it’s because nobody knows you exist and even less people know you are hiring. Or maybe it’s because you are not sending out the right message to the individuals you are looking for. Either way, you need to examine this component of the mix more closely.

The online shopping analogy

In this digital age, it’s easy to reach a lot of different people in one go: marketing departments do it all the time. The key is to have a strategy and the tools to set it in motion. Think of recruitment as online shopping: you need to generate awareness of your product, engage potential customers on your website with compelling content, provide a good user experience and make sure they convert.

“Come out, wherever you are”

Look at all the places where potential applicants could be looking and advertise there. Get the attention of the right audience.

So if you are looking for an experienced individual who already has a job with the competitor, posting on a job board or participating in a career fair will probably not give you a very high return. However, targeted advertising on Linkedin and your own career site, posting on a professional forum where he/she might be looking or activating your employees’ networks will. Some employers do SEO and Adwords, others will use Facebook, it all depends on the target. Once you know who you are looking for and where to look for them, you roll out your candidate marketing plan and drive these people to your website.

Avoid the Bounce

What happens when candidates land on your website?

Simple, there are 4 things that a potential applicant can do:

  • Leave (the dreaded “Bounce”)
  • Apply (now or later)
  • Tell someone about a job
  • Subscribe to a job alert for future jobs

Here are some important tips to ensure the right people don’t bounce off your website:

Don’t send them to a website that says “send your CVs to recruiter@company.com”. That would be like doing an Adwords campaign and sending leads to a poorly designed website. Instead, put yourself in the shoes of the type of person you are looking for. Why would a top candidate send their valuable CV to a generic email address?

If you are thinking “We post vacancies on our website and have a little form with a CV-upload button, that should work,” think again. If Amazon had a list of books in alphabetical order and an “input your credit card number” form, what would happen? They would get a lot of “junk” transactions and discourage real buyers to complete their transaction. When applied to recruitment, this means you are making it far too easy for everyone to apply and you’re not making the process very relevant to the good candidates. And when you have too many applications, unless you have a sophisticated recruitment system, you will not be able to identify the good ones.

If you are serious about attracting top talent, show it. Get a proper career site where you actually promote what it’s like to be employed by your company. Use employee testimonials, talk about all the corporate events, show photos or a video of your company, talk about the benefits, show them what a great workplace your company is, and present a stream of job opportunities that are relevant to them. Remember, it’s like a shopping website: deliver compelling content. This is what ALL successful employers do.

Have a job alert functionality on your website. If you are an employed and experienced professional, you may go to the competitor’s career site once a year to check out opportunities. If you see no appropriate positions, you leave…unless you are encouraged to subscribe to a job alert. Ensure that all your vacancies pages are easy to share via email and social media.

Keep them engaged

Finally, when good individuals do apply, keep them engaged. Ask skill questions they can relate to, send an email when their application has been submitted, give them status updates, don’t make them feel like their CV has gone into an abyss. This and things like scheduling and conducting interviews are so easy to do online nowadays. There are so many good web-based solutions, employers really have no excuse. An organisation that masters all these digital tools will deliver a superior candidate experience and give top candidates a positive image of the company before they even walk through the door.

In a nutshell

The web is the best way to find candidates and build a talent database, regardless the geography and sector. However, it requires a very structured approach and the right tools, just like marketing and sales.

Unfortunately, most recruitment departments don’t have marketing expertise, nor do they have the time, because many still don’t have the proper tools to automatically screen and manage CVs – but that’s another problem. As for marketing departments, most don’t have recruitment on top of their priority list because they are too busy selling products and services. Add technology to the equation and you bring on further complexity because IT probably has a lot of other projects to handle.

Bringing these 3 functions together and making them work in tandem seems too challenging for the majority of organisations…yet digital recruitment cannot be successful without this. In the end, this is probably why so many companies still struggle to find the right people.

About the author:

ArianaAriana Shahbazi is the Marketing Communications Director at Cazar, the leading recruitment marketing and talent acquisition technology provider in the Middle East and Asia. She has 12 years of experience in the online space. At Cazar, she has the opportunity to see the impact digital marketing has on recruitment amongst top employers in the region. The company works with some of the biggest organisations in the Middle East, including Al Futtaim, Jumeirah Group, DP World and Alshaya. It helps organisations leverage technology and the web so they can autonomously recruit top talent when they need it. If you’d like to speak to her about how digital strategies and the right technology can help your recruitment function, email (Ariana@cazar.com) or connect  with her.

Editors Note: DigitalArabia provides the platform for any digital expert to have a go at creating original content, to share knowledge  and take part in the conversation. DigitalArabia (or associated parties) do not endorse any products or services supplied by the digital experts. If you would like to take part and share your expertise, please get in touch.
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The Adobe Slap & BS Detector

Two great videos from @adobe…

The First one… The Adobe Marketing Buzzword BS Detector…

Second… The Adobe Slap…

Both very funny, both with a key point to make. Both setting the challenge to make it real!

Tide 2013 Superbowl Commercial – Courtesy @washingtonpost, @tide

Video

“Tide: It probably wasn’t a favorite commercial in San Francisco, but it played well elsewhere. A 49ers fan finds a miracle Joe Montana stain on his jersey, and considers it to be a religious experience and good omen for the game… until his wife, a Ravens fan, uses Tide to wash it. It was perfect for the Super Bowl, with a tone that was, er, spot-on”.

“Why Google+ is awesome”!

Wayne Denner is great at providing quality insights and open discussion opportunities on digital strategy, if you have the opportunity, I highly recommend grabbing a coffee to inspire some blue ocean thinking! His recent post below about G+ provides some honest feedback on G+ from both a consumer and business perspective.

From a purist business perspective, G+ is an essential component of a digital strategy, primarily due to the inextricable connection between search (paid and natural) and building on the P/O/E media attribution model / strategy it is vital to ensure that your brand is present and active. Just think of all the Google products, and how they are now being consumed & intertwined through the use of G+  also, think of how your business is presented on them (if at all). If you don’t get this today, you need some help!

Google+ is more than just a Facebook competitor, what G+ represents for the future of (Google) Search and the user online interactions are essentially the first real steps towards the semantic web (aka a component of Web 3.0) and long-term, will ultimately change how we all use the web.

(Mashable blog posts on this subject can be seen hereoh and here among so many other places!)  (See Guardian article about G+ influence on charities).

Why I think Google+ is Awesome & some changes it needs to make…

Guest Post by @waynedenner

Digital Arabia - Google-PlusEvery so often I like to push out a Tweet saying how wonderful I think Google+ is and how I feel it’s going to be a game changer in relation to how we interact with social media.  Usually and more times than I can remember I get replies from people with statements like “It Sucks” or “Dunno how you have the patience with Google+” being examples of recent messages I have received in relation to the platform.  But here’s the thing.  Just because it does not have 1 Billion people using it yet, does not mean it sucks.

So just a few of the reasons I like it, in no particular order:

  • Loving Circles: Although with other platforms mainly Facebook you can group contacts, friends, followers etc, the whole aspect of Circles really excites me.  Within Google+ for me at least it seems a simple and straight forward way of managing interaction with different groups of people and engaging with them with messages or posts which are of most use and relevance to their interests. In a nutshell, when I decide to share content or a post on Google+, I get to decide who sees it.  This gives me further flexibility to organise my circles and add users based on connections within these.    This can also become very useful if you’re a business needing to segment your audience.
  • Hangouts:  Over the past number of months I have really started to use the Hangout feature.  I must admit when I first joined Google+ being an early adopter there was not much point in creating or using hangouts but as the platform has started to grow and more users like me are realising the benefits of + there are increasingly more opportunities to create Hangouts.   For anyone reading this who has no idea what I am talking out, it’s as the name suggests, a chat room of sorts and gives you the power to Video chat with other users by hosting virtual meetings with up to 10 people.  I like to use it most for team collaboration.  For example, if I’m working on a marketing project which has designers, developers and marketing professionals in different parts of the world we can all join the hangout and engage via video and voice.  As part of this interaction Hangouts offers a suite of productivity apps, which can allow sharing of onscreen information in Google Docs and the facility to view presentations and diagram together.
  • Integration with other Services:  Many of us currently use other services and products from Google, eg Gmail or You Tube. With it’s plans to continue to grow and acquire other products and services, integration becomes key in its strategy to position itself as a major social platform player.  With everything being integrated there is increased time spent on the platform, better engagement and less likelihood of the user seeking to want to find alternatives.

There are of course many other benefits when it comes to using the platform for business & personal purposes. There is no doubt that Google aims to become a major player within Social Networking.  It’s biggest problem is trying to move users across from the other big platforms, mainly Facebook & Twitter and users are reluctant to do that.  Other challenges include page administration which can be difficult and many Social Dashboards still don’t integrate with Google+.  Up until the launch of its mobile app, this has always been the big let down for me and an area which is proving to be key for brands seeking ways to push out content to social channels to drive engagement.  But for me the big one to date has to be the Mobile Application for IOS. As a massive mobile app user I was impressed with its clean user friendly UI.  However, If you are like me and you have a personal profile as well as pages for brands which you manage, the big letdown comes from not being able to flick between accounts without having to sign out and back in again and then choose the account which you wish to use this for me and other users particularly marketing professionals using it is a big failure and something which needs addressed sooner rather than later.

To sum up,  Google+ is a great platform but there are areas in which it needs to focus on refining its user experience and work on building connections with its current user base as well as taking steps to ensure the experience is second to none.  Although growth may be small there is still great opportunity to improve winning across user ambassadors who can champion awareness via other more well-known platforms.  Moving forward Google will need to focus a lot more on its mobile platform as this is where the Big Winners will be.

About Wayne Denner

digital_arabia_wayne_denner

Wayne Denner is a leading digital marketing professional and lecturer.

With over 14 years experience in traditional & digital marketing, Wayne has planned and developed successful campaigns for clients across the UK and Ireland, including Diageo, Carphone Warehouse, Specsavers,Drinkaware.co.uk, Orange, Armagh City & District Council, Invest NI, Newry & Mourne District Council and O2.

He has been at the forefront of the rapidly-changing digital marketing industry for over a decade and is an expert on emerging trends including social engagement, online reputation management, branding media, web 2.0 & e-commerce platforms.

Wayne also lectures on the Chartered Institute of Marketing program on Digital Marketing Essentials & Integrating Digital Media & Branding and is currently writing a book on the subject.

Follow him on Twitter @waynedenner

 

Focus on: Smartphone India

With a market place of 1.24 billion, GDP per capita growth rate of 5.4% (2011, $1500), 91 million internet users, a burgeoning middle and upper class, India is a land of diversity and opportunity for the digital smartphone prospector.

Research was conducted in 2011, sponsored by Google and conducted by  Ipsos MediaCT and TNS Intratest on countries and Smartphone adoption and usage by country.

“The survey data was collected in all countries via an online questionnaire. Weighting procedures were applied to the collected sample data along key variables of the smartphone population in each country. The variables necessary for weighting were collected using telephone interviews in all countries surveyed”.

For the India research below, 1000 respondents were received and processed.

This research should be considered in-line with the error margins accordingly and further modelled utilising regression analysis. Note also, this data reflects 2011 only.

Related Post: World Economic Forum Research

Smartphone Adoption:

  • Smartphone Penetration in India  – 23% of the population are Smartphone users
  • Symbian was the primary operating system with 37% of the market
  • This was the first smartphone purchase for 80% of the respondents 
  • 97% used the smartphone at home, with 87% using on the go
  • 74% don’t leave home without it and 56% say that it is more entertaining than TV

What Indians do on their smartphones:

  • 56% access online services multiple times daily and 56% also use every day
  • Over 76% use smartphones to browse the internet (see expanded image below)
  • 74% using it for email
  • 73% used it for listening to music
  • 40% use it for financial related purposes

APPS:

  • Average number of apps per user is 15
  • 79% state that they intend to increase the number of apps used

Connecting:

  • 81% of users, use email daily
  • 78% use Search Engines daily
  • 76% use social networks daily
  • 62% share information through social sites
  • 52% watch video on mobile daily

Advertising:

  • 60% noticed advertising through search engines
  • 35% while on a video site
  • Only 11% while on a website

Local Information Services:

  • 52% look for local information services on a daily basis
  • 50% will visit the local services website once found

Commerce:

  • Only 50% have bought on mobile
  • With 80% of the barriers to entry associated to; TRUST & PC PREFERENCE
  • 69% will use credit cards to buy on smartphones
  • 63% intend to purchase more on smartphone in the future
  • Only 52% of those that researched on phones, bought on phone.  Majority did nothing ROPO
  • 56% state that they are intentionally taking the smartphone to research products

For the full graphs, click below to launch the previewer:

 

Digital Arabia - India - Smartphone Usage

Digital Arabia – India – Smartphone Usage

Have brands really become publishers?

content-is-king

content-is-king

Thanks @waynedenner for another great post on the shifting nature of communications. The greatest asset for any communications strategy (and arguably the organisation) is the quality and unique nature of their content. Some of the farthest reaching publishers of content have been amateur enthusiasts or opportunists with laughing babies or others, seeing a gap in the market have maximised the opportunities of servicing content in different ways (thinking Huffington Post, Twitter among so many others). For non-publisher brand owners, content is what gets you SEO rankings, what differentiates you in the decision making stage, and great content and a crap product/service are more likely to sell online than a great product but with crap content… likewise, brand sites with great content (& UX!) will be a more lucrative source of consumer content than the publishers themselves. By being the authority on a subject area, it doesn’t  matter if you are a publisher or a brand, the user decides, seeds and shares!

Over to Waynes post….

This will be a short blog………..

Yes…. Just kidding.

On a more serious note the delivery of content has we previously have know
it has changed, the game has changed. The PR & Marketing Communication
powerhouses no longer control delivery of the message or how the message is
created – in a nutshell it’s created a lot of the time by the brand. Many brands
have been quick to realise by jumping on the content creation train it has helped
them offer more engaging ways to connect with their customers using a different
variety of channels and mediums, all of which have only been made, possible by
the Internet.

This step or change has become very important and as I see it and has opened
up a whole new level for brands to begin to try and build connections with
their audience at a more personal level. This will be the brands chance to re-
humanize advertising and make it become more social and join up the dots.
Now more than ever because of Social Media & Digital brands actually have to
care what people think, the consumer wherever they are in the world have a
voice. The content, which they create & publish, is spreadable on a global level
get it right and just think of the impact which it can have on your business.

This shift although it be massive is great because brands with products
and indeed those with services now have a global focus group and there all
connected just think what can be done with this consumer insight if harnest
correctly create and delivery better products and experiences for customers,
which will equal a more profitable business.

Now this all matters why? Because content is spreadable

Many reading this will be able to think of a number successful brands who have
already become publishers and been very successful at content creation however
those brands who have still not even entered the arena for them its going to
be hard because what we are increasingly finding is just with other areas of
Social Media content on there brand has already been created by the a new type
of publisher ‘The Customer’ the brands who have got stuck in early are those
brands who have been able to build connections with their users, re-connect
advertising messages and shape the face of the content which their consumer
wants to receive and content which the consumer is able to help spread on
behalf of the brand.

About Wayne Denner

digital_arabia_wayne_denner

Wayne Denner is a leading digital marketing professional and lecturer.

With over 14 years experience in traditional & digital marketing, Wayne has planned and developed successful campaigns for clients across the UK and Ireland, including Diageo, Carphone Warehouse, Specsavers,Drinkaware.co.uk, Orange, Armagh City & District Council, Invest NI, Newry & Mourne District Council and O2.

He has been at the forefront of the rapidly-changing digital marketing industry for over a decade and is an expert on emerging trends including social engagement, online reputation management, branding media, web 2.0 & e-commerce platforms.

Wayne also lectures on the Chartered Institute of Marketing program on Digital Marketing Essentials & Integrating Digital Media & Branding and is currently writing a book on the subject.

Follow him on Twitter @waynedenner

Why user generated content matters and why businesses need to encourage it.

digitalarabia-wispa

digitalarabia-wispa

Thank You @WayneDenner for this great post on the importance of businesses encouraging User Generated Content. This is an essential part of integrity based marketing and it can pay off-dividends for brands improving on products and services. So many case studies exist on how this has improved services and even brought back products from “beyond the product grave”. Wispa Anyone?

Everyday our web of influence changes, over the past 5 years we have seen a massive shift towards social conversations platforms like Facebook & Twitter have exploded and brought with them a whole word of new content – this content was not created by famous writer’s nor was it created or dreamed up by fluffy marketers it was created by regular people. But before we get into ‘why user generated content matters’ lets me clear on just what UGC actually is, oh and by the way UGC is becoming a major part of Search #Fact and before I forget businesses also have a small part to play in UGC.

We have developed into a society or a world that likes to share and by sharing I mean digitally share. UGC is content which we upload to a website or social media platform – examples of such content includes Audio, Photography, Video, Written & Reviews. Now its no secret that I am not a fan of mass marketing and I believe that nowadays we are subjected to so much more advertising messages coming from a variety of different channels that as businesses and marketers we really need to take a step back and look at what if any of the message is actually reaching the customer or is it being lost. It is generally now accepted that peer recommendations online are more likely to lead to a sales conversion and that the attachment or advocacy connected with user-generated content can indeed be a powerful tool to strengthen and grown your consumer base all of which matters in the competitive space of trying to win customers online.

digitalarabia-twitterbird

digitalarabia-twitterbird

Research carried out has shown that more than 8 in 10 say user-generated content from people they don’t know influences what they buy and indicates brand quality, while 51%* say it is actually more important than the opinions of their friends and family, and far more trustworthy than website content.

*Source Talking to Strangers Millennials trust people over brands Jan 2012*

Now for me as an online customer engagement fanatic the whole user generated content area excites me a lot. As I see it there is a massive opportunity for businesses especially the small ones of become big players if they can get it right and build advocacy via social media it can really boost their business. For me where many of the businesses fail is getting it right, they sit on the fence way to long, dip their toe in the water or put in a half ass effort. I’ve always found in the past with using social media you need to go all in, a bit like poker to see any of the benefits. The generation of this content for the businesses comes at very little cost although it is worth pointing out it can come with its problems and the negative downside to those businesses that under perform.

I’ve included some steps, which you can take to start the ball rolling, and encouraging the creation of user generated content among your customers.

  • Ask and encourage customers to post reviews and comments on their experience with your brand, business or service. Include links to trusted review sites.
  • User generated content websites such as Tripadvisor attract search engines visitors linking your site through UGC are contributing towards improving your ranking and increasing your visibility via the search engines.
  • UGC is easier grown if starts with the business, this is where the small part businesses play which I mentioned earlier in the blog comes into play – create content which connects with the needs of your customers.
  • Encourage Discussion – the reason social media has been so explosive is because of its discussion aspect – its created outside of ‘actual’ physical conversations a place people can talk, share experiences, ideas at the touch of a button. Within your business social space online encourage customers to suggest ideas, contribute towards the success of your business, and why not even ask for their opinion on your products or services and how you could improve on them.

By encouraging customers of your business to create UGC they are in fact contributing to your overall business marketing efforts as the research shows earlier in the blog 51% say UGC is actually more important than the opinions of their friends and family, and far more trustworthy than website content.

In a nutshell your customers the ‘Users’ want to generate the content so at all opportunities encourage this of course from time to time the content generated maybe not what you have wanted it to be but its how you manage the process which will have the biggest impact and create the most leads which will win you the business. By providing great customer service within and throughout your business will lead to content being generated about your business and be sure to reward and incentivize fans for creating good content.

About Wayne Denner

digital_arabia_wayne_denner

Wayne Denner is a leading digital marketing professional and lecturer.

With over 14 years experience in traditional & digital marketing, Wayne has planned and developed successful campaigns for clients across the UK and Ireland, including Diageo, Carphone Warehouse, Specsavers,Drinkaware.co.uk, Orange, Armagh City & District Council, Invest NI, Newry & Mourne District Council and O2.

He has been at the forefront of the rapidly-changing digital marketing industry for over a decade and is an expert on emerging trends including social engagement, online reputation management, branding media, web 2.0 & e-commerce platforms.

Wayne also lectures on the Chartered Institute of Marketing program on Digital Marketing Essentials & Integrating Digital Media & Branding and is currently writing a book on the subject.

Follow him on Twitter @waynedenner

Social Media and the Long Term Relationship – By Wayne Denner

 

Socialmedia Relationships- Whats their value?

Socialmedia Relationships- Whats their value?

Wayne Denner contributed this piece for DigitalArabia. Thanks Wayne for the excellent perspective on social and relationship building. So much of what you say is where many brands go wrong, particularly thinking that earned & owned media, such as social channels can be bought, sustainably. Even if advocates can be bought, they are never long lasting….

Shukran Wayne, and we look forward to many more!

Social Media and the Long Term Relationship – By Wayne Denner

Recently I did a quick audit on the pages which I liked on Facebook over the
past number of months and was surprised with some of my findings. Many of
the pages which I had in-fact ‘Liked’ I had done, without really much care; liking
them just for the sake of liking a page or perhaps because someone had sent me
an invite to do so. I suspect this has been the case for many of us. What was
even more interesting was the messages which these business page owners
have been sending out to me, their potential consumer. Mostly the same old
sales messages which had just washed over me. As our exposure to marketing
online increases via social networking channels, in particular Facebook, surely
it’s worth considering the effect, if any the message is having. Are businesses
engaging in this activity, experiencing any actual ROI?

If we step back in time, say 12 years ago, most of us should be able to remember
the Internet was a much different place in terms of digital marketing and online
advertising. Back then advertising such as banner advertisements and email
marketing were pretty much all we were exposed to.

Lets, for a second, take a look at email marketing and how for many of us,
our inboxes are being consumed by vast amounts of none relevant messages,
which we aren’t remotely interested in. For me, and I’m sure for many, the
sheer amount of junk mail received can be somewhat over whelming to say
the least, so much so, we select and delete without even opening. So let’s look
at long term relationship which businesses want with their clients. Are they
really happening? Are the messages and advertisements simply washing over
us? as they hit our inbox or display on screen. As marketers we are constantly
searching and seeking out new ways to create channels in which to target
consumers; but perhaps it’s a step back which is needed to really look at the
message which we are sending to our customers, standing in their shoes and
looking with their eyes.

Just as with our interactions offline we need to learn to forge and build
relationships with our customers online for our campaigns to really be effective.

Building relationships with customers is the crucial and critical component
which needs to be at the core of every campaign. This takes time, time to
research and learn what your customer wants, listening first is key.
Those brands, businesses that build relationships with their followers, fans or
within their community are the ones who stand to benefit.

I come across way too many businesses that see Social Media and Digital
Marketing as a quick fix towards marketing efforts. For most businesses there
is no real gain in Social Media in the short term but those businesses that stick
with it, build relationships and engage with their followers, fans or community
online will see a real boost in their bottom line. As a businesses when a person
likes your page engage with them as you would a real customer, take time to get
to know them, listen to them and personalise your relationship. Following these
steps should make the purchase pattern happen a lot easier as apposed to hitting
them up with an offer or a discount as soon as they like your page.

Let’s be clear ‘Long Term Relationships built either offline or online equal Long
Term Business and Returning Customers’.

About Wayne Denner

digital_arabia_wayne_denner

digital_arabia_wayne_denner

Wayne Denner is a leading digital marketing professional and lecturer.

With over 14 years experience in traditional & digital marketing, Wayne has planned and developed successful campaigns for clients across the UK and Ireland, including Diageo, Carphone Warehouse, Specsavers, Drinkaware.co.uk, Orange, Armagh City & District Council, Invest NI, Newry & Mourne District Council and O2.

He has been at the forefront of the rapidly-changing digital marketing industry for over a decade and is an expert on emerging trends including social engagement, online reputation management, branding media, web 2.0 & e-commerce platforms.

Wayne also lectures on the Chartered Institute of Marketing program on Digital Marketing Essentials & Integrating Digital Media & Branding and is currently writing a book on the subject.

Follow him on Twitter @waynedenner