Between Egypt, Jordan, Morocco, Saudi Arabia and the UAE, who are the most prolific researchers and buyers? What are the changes over the years? Google research tells all…
The country that utilises the web most for research is the UAE with 26% conducting research online in 2011:
Click to Expand! “Which of the following activities have you ever done on the internet? [Researched an item online]”
Who Purchases Online?
Again, the UAE retain the largest share of online purchases between the same countries with 13% of respondents having purchased:
Which Gender Buys Online?
UAE men are most confident buying online. UAE women are the second most confident with online purchasing versus all genders in other countries. Closely pursued by KSA male and femals:
CLICK TO EXPAND! “Which of the following activities have you ever done on the internet? [Purchase an item online]”
In the UAE, what age range and what gender are the most confident buying online?
Men between the age of 35-44 (21%) are the most prolific online buyers, followed by males in the increasing age ranges.
Females 45-54 in the UAE are the most confident buying online in the female segment (15%).
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